cafesmart day!
Extra Good Coffee Happens Today.
It's CafeSmart, the day where cafes round the nation rally to raise money for grassroots homelessness organisations via @streetsmart, donating $1 for each coffee sold. Last year, $147,585 was raised by 700 participating cafes and 44 roasters. We were named Top Roaster Partner by Streetsmart, for basically going the most ape in signing up cafe partners to support the cause, bringing in 89 cafes we supply. This year, having gone totally ape once again, we’re hoping to retain our title.
Spotting A Participating Cafe
So how do you know which cafe to head to today? Squiz Streetsmart’s interactive map here. And Broadsheet has things covered too.
Chances are when you arrive, you’ll find baristas and floor staff dressed in yellow, the CafeSmart colours. Or in our case, dressed smart with yellow trimmings. We started dressing smart for Cafesmart some 14 years ago. Leaning into the initiative name and dressing smart meant we could easily signify to customers that this day is significant.
Thanks For Getting Behind It!
As Mike our CEO explains, “Streetsmart rallied us on board in their first Sydney year and it’s a been a fixture on the calendar ever since. Each year, our café & home customers continue to get behind tackling homelessness in their hoods. It’s a simple mechanic, that impacts the communities where they live and work. That’s why we all love it! Big shout out to our awesome café community & to the StreetSmart team for putting on another special edition.”
Find out more about CafeSmart here.