Dialling in for a finer look at the program, it goes like this. Grounds are collected from cafes across Sydney by Reground, for a fee that’s comparable to a café’s general waste costs. Grounds are hyper-locally repurposed into gardens where they provide a valuable resource, free of charge to the end user. Pretty pucken sweet, hey? Giving A Puck Initial Phase will see approximately 180 cafes on board, including Single O’s café client network, plus a handful of supportive roaster and café mates and Surry Hills neighbours. From Easter 2026, Giving A Puck moves into Stage 2, open Sydney-wide, ready and raring.

Reground started in East Brunswick, 2014, off the back of then-barista, Ninna Larsen, wanting to stop organic waste from going to landfill. She got busy separating out the café’s bins. Then she got real got busy doing it for others. These days, Ninna heads up Reground, which collects and upcycles coffee grounds from hundreds of Melbourne cafes, championing a circular economy. Reground had us at ‘Impact Report.’ We adopted a roaster-led model with them to ensure all grounds from our Melbourne café partners were upcycled, actively taking responsibility for their waste stream. A seed was sewn to have Reground tackle Sydney’s coffee grounds too. Many convos and door knocks later, here we are launching ‘Giving A Puck’ to see Reground on their way to making an impact in Sydney.