introducing our final oat iced latte
PILOT CAN FLEW. NOW INTRODUCING OUR FINAL OAT ICED LATTE.
Cheers for the Pilot Can feedback over the past year. We concluded:
1) Running a real-life product test /focus group with thousands of cans in the market was a blast!
2) Great specialty canned coffee has a place to stay.
3) Cans flew at cafes. (Shelf stable and at the ready for weekends away, arvo treats etc)
4) Cans were coveted in offices. (Voted the number 1 place to drink canned coffee. Yes we have 24 packs and subscriptions.)
5) Dairy drinkers don’t mind oat, so long as the oat isn’t overly oaty.
6) ‘Hint of sweetness’ was the sweet spot, helping to deliver balance, enhance the bright coffee notes and nod to the sweetness you would get in a café latte, where natural sugars have been released in the milk heating process.
We hope you like the final Oat Iced Latte can, which the now-official Canning Division reckons is the G.O.A.T. (Big call, right? Then again, they did test with thousands of you out there!)