We hope you like it, along with our new Parachute range, as much as we do. Coffee this instant shouldn’t taste this good. Even we are shocked!
After countless TDS readings across various origins, doses, grind sizes and yields, vibrant debates about milk’s place in filter, and a dogged determination to make a single use product as harmless as possible, we are pumped to be launching our official range of fully compostable Parachute® coffee drip bags.
PARACHUTE COFFEE DRIP BAG RANGE
Our ‘Best Black’ showcase launches with Isende Tanzania, Kercha Ethiopia and coveted mixed box, Multichutes. Plus, flying in the face of black-only filter trends, we’ve created Chute Blend, specially crafted to add a dash of milk, be it plant or dairy.
FULLY COMPOSTABLE IN FOGO AND HOME COMPOST
There’s no denying that Parachutes are still a single use product. However, by working to create the first fully compostable drip coffee bag in Australia, and probably the world, we’re excited about the streamlined, circular disposal that Parachutes now offer. No offgassing, spent coffee grounds in landfill, because the bag along with its grounds inside go safely to compost streams, in FOGO, home worm farms and industrial facilities.
CAFES AS YOUR COFFEE CONCIERGES
As well as making your flatties, ‘spros and batch brews, we’re excited for our café partners to have Parachutes to look after your other coffee needs. Let your barista sort you for your second or third cup of the day at home with their Parachute origin pick. Or send you off on your travels with a MultiChute box. Cafes stocking Parachutes include Sydney’s Rising Sun Workshop, Good Fella, Soulmate, Queensland’s Told You So, Rafter & Rose, and regional gems, like The Lott in Cooma, The Hilltop Café in Sawtell and Cornerhouse Café in Newcastle.
AN ‘AD’ AS DIFFERENT AS PARACHUTES THEMSELVES
We’ve not been ones to rush at traditional advertising, and over the years, have shunned branding on barricades, umbrellas, sugar sticks, single use cups, even our own coffee bags, which were underground packets, unmarked other than roast date, for several years. So our foray into advertising continues to challenge convention. Featuring people spitting coffee out, it’s a parody on cliched coffee ads. (And one we’re at home with, having spat out some of the best coffee in the world around the cupping table for 18 years.)
